Product development

Thanks to recent technological advances, omega-3 fatty acids can now be added to almost any food, from yoghurt and fruit juice to bread and eggs.

Key issues to consider when fortifying a new product are:

• quality and safety of the raw material
• manufacturing know-how
• technical support.

Reduced costs and time to market

IOI works closely with customers throughout the product development process. Our expertise can help to drastically shorten a product's time to market. As well as reducing costs, this means that a new fortified food can be on sale within weeks, not months.

Advanced technical support

We offer advanced support in product development and marketing.

Food manufacturers need direct technical assistance to both minimise risk and maximise a product's chances of success. Quality is important, but so is knowing how and at what stage of the process to add the ingredient.

Regulatory support

We provide help choosing the right level of fortification and composition in order to put our customers in a position to make strong claims.

Marketing support

Omega-3 foods have been marketed in different ways. Positioning a product properly in the market place, as well as choosing and communicating omega-3's benefits effectively, can be crucial for its success. We've built up considerable know-how advising clients on which strategies have been successful.

We can help where others have failed

We've worked with many customers to add omega-3 fish oils to foods, without affecting the taste and smell of the end product. Even if you have previously tried and failed to fortify a specific product, we can help.