Why now?

Growing market with good opportunities

'Functional' foods are defined as providing health benefits beyond basic nutrition. They make up a rapidly growing market, which:

• was worth $30.7 billion in 2008
• is predicted to grow by 40% between 2009 and 2014.

In addition, 83% of consumers 'have expressed interest in products with added health benefits' (2008 International Food Information Council survey).

In terms of omega-3 fortified products, they:

• increased by 66% between 2006 and 2008 (Mintel's Global New Products Database)
• include more than 1,550 items, such as orange juice, cereal, bread and peanut butter.

Omega-3 now available free of taste and smell

For a long time, omega-3 fatty acids from fish oil were only suitable for capsule supplements because of their unattractive sensory profile.

However, neutral fish-derived omega-3 is now available completely free of taste or odour. As a result, fortifying foods does not have any negative impact on the sensory profile of the end product.

This is possible thanks to:

• high-quality raw materials (freshly extracted, stabilised and chilled)
• advanced refining technology, combined with a customised production process and expertise
• custom-designed stabilisation system
• innovative systems and technologies for adding the ingredient into the food manufacturing process
• low oxidation levels.

Find out more about our range of MARIS OMEGA-3 ingredients.